My role: Freelance Creative Assistant
My freelance consultancy work at Toni Thornton Art is aimed to optimise the opportunity of building a personal brand in a growing industry.
With a close working relationship with my client we focus on amplifying Toni Thornton Art's artistic process to captivate and inspire others through marketing and advertising of new products and event promotion.
'Creative Assistant' accountabilities found below.
Accountabilities
Social Media Marketing
Creating organic content as part of my clients marketing and communications strategy
effectively to achieve their marketing goals, messages and audiences.
Achieved in the form of capturing content in order to create captivating reels and engaging video content including process documentation, new product releases, event promotion, and brand partnerships to name a few.
CRM
Organize and maintain contacts and customer relationships through mailing lists to collectors about new artworks and events coming up.
Strengthening the loyalty of Toni Thornton Art's audience.
Press and Event Coverage
Assisting the PR consultant with writing and designing the press releases for events such as Decorex and Race for Enterprise for the Peter Jones Foundation.
Brand Representative at events and exhibitions: positively representing the brand in a variety of client facing settings, both through actions and appearance. In addition to capturing and creating content.
Designing and Publishing
Catalogue management: creating, organising and maintaining product catalogues.
Involving intricate design work with images, layouts and other related information to help ensure the accurate and consistent representation of products across all sales channels physically and digitally.
Instagram Content
In the studio as the 'Creative Assistant' I capture & create content in the form of reels which reveals the process of Toni hand painting the pieces of art. This type of content creation advances good engagement with Toni's audience. Longer movies are documented using my camcorder then edited and posted under a series of 'studio files' to expand on the storytelling of Toni Thornton Art
Gallery Features
Testimonial
"Millie is incredibly talented and an absolute pleasure to work with. She’s personable yet professional and she is really able to capture the essence of whatever message we are aiming to convey. Millie is timely, organised and efficient and I would highly recommend bymilliebailey to anyone!"
